designing logos, marks, and corporate identities is one of the most interesting and challenging tasks to face a graphic designer. each client means a new way of looking at things. designs must be simple, bold, and graphic. there are many variables to consider when creating an identifying mark. it must be unique. it must fit the image of the client. it must relate to the client's profession. most importantly, it must fit into the budgetary constraints of the client. the following marks are some of my more successful ones.